The creative industries include a wide range of companies and media that present an excellent investment opportunity today.
The modern world economy has been actively and dynamically transforming from an industrial economy into an economy for several decades, an important force of which is the “power of an idea”. It is the creative economy that has become a new way of thinking and acting, which is able to revive both trade and production or services. Now the emphasis is on individual talents and skills. And not in vain, because the global creative industries bring considerable income and open up new opportunities in the labor market. Today, definitions of the creative economy are usually associated with attempts to measure economic activity in a particular geography. An appropriate set of arts, culture, design and innovation industries is identified, and the economic contribution of these industries is assessed within a given region. A unique set of industries defines each local creative economy, reflecting the culture, traditions and historical heritage of the place.

The creative industries include a wide range of companies and media. They bring together almost everyone, from technical and management professionals to artists and designers. Enterprises also vary in size from independent professionals to small businesses and large studios.

Therefore, the strategic development of the creative and cultural industries has long-term benefits, which include, among other things, improving the quality of life and stimulating innovation. The global creative economy is growing by 9% per year, and in countries that are actively developing - by 12%. This is a good investment opportunity, so it makes sense to get acquainted with the main areas of the creative industry.

The fashion and clothing industry. This area now needs investments, because, compared to others, it has suffered the most from the measures taken to combat the pandemic, because this industry is very dependent on the global supply chain, which for the most part has been blocked. In addition, the behavior of buyers has also changed. All this led to the fact that exports were practically suspended or canceled. But e-commerce continues to grow at a hyperpace, and what's more, companies with analytics and digital capabilities are seen as resilient. In addition, the industry is moving towards a “circular economy”, which means a longer product life, rather than increased consumption. This is where investment comes in handy.
Design can be singled out as a separate area, as the strategy of the creative industries confirms that it can strongly stimulate economic growth. Therefore, this segment is now very actively developing and transforming. There are many "varieties" of design that are increasingly in demand. This includes landscape design, computer modeling, design of residential and commercial premises, and many others. In general, there is a place to "roam" both the manufacturer and the investor. The need for quality design is increasing in all areas of business. Often it is design that becomes the main competitive advantage, so many business representatives pay special attention to this area.

Music is also an asset. While financial markets can fluctuate wildly and be influenced by geopolitical events, music consumption and listening habits resist these influences. As the saying goes "...and music is eternal." Here, much of the forgone income from live events has recently been offset by an increase in music streaming. Keep in mind that investing in music is not a get-rich-quick scheme, but rather a long-term investment strategy. But as streaming becomes more important and technology continues to evolve, the ability to track consumption is improving. And musicians are looking for alternative ways to access finance while maintaining or regaining control of their art, and investors are looking for ways to diversify their portfolio. An example is the active growth in the quantity and quality of music streaming services, which have become especially in demand in the context of the pandemic and related quarantine restrictions. It is safe to say that a significant part of the global music industry has moved online. Singers and musicians earn income from music streaming by posting their songs and musical compositions on them, receiving royalties from streaming services.
The publishing industry includes several major segments. Newspapers (and some of them are still globally recognized), magazines (both well-known and academic ones, for which subscribing professionals spend a lot of money) and books (bestsellers and niche ones) continue to be an interesting and promising direction for investing . Despite all the fears, publishing is still far from the last in the structure of the creative industries. Due to the reduction

print volumes, newspapers and magazines have been forced to turn to the online world, moving more of their information online and actively looking for ways to increase revenue. In general, the publishing industry has undergone a rapid and profound transformation as a result of advances in technology and will have to continue to evolve in order to survive. But since people are unlikely to refuse the opportunity to have quick access to the necessary information, the publishing industry has a good future. A book on the background of a computer monitor is gradually becoming an element of glamor, however, this is also true for glossy magazines. And for highly specialized publications and even for newspapers, the sunset time will not come very soon.

The information technology sector is an area of ​​the stock market that focuses on enterprises in various sectors of the economy, the profitability of which is determined by the introduction of advanced digital technologies, promising developments and the production of innovative products. This sector is becoming interesting for potential investors due to its high potential for generating significant income. But multiple risks still need to be taken into account. Enterprises of the high-tech sector of the economy concentrate their efforts on the development of technological innovations. These are Internet products, cloud technologies, as well as physical products for consumers. In 2020, there were high growth rates in the development of this industry. This was due to the fact that hundreds of thousands and even millions of people were forced to work at home, so they needed new ways and schemes for accessing information, as well as the ability to constantly be in touch. And, of course, the demand for additional home entertainment has skyrocketed. The result was an active growth in demand for gaming software, computers and laptops, personal devices and many other gadgets. But it must be remembered that the high-tech sector is dominated by a relatively small number of companies. The performance of these market participants will definitely have an impact on the stability and performance of the entire high-tech sector.
At the same time, the global advertising market is growing, driven primarily by digital spending, which is projected to grow three times faster than global ad spending. With the development of the Internet, social media and advanced data analytics, manufacturers are looking to engage their customers more than ever before. After all, digital media has created the biggest revolution since the advent of television, so it is not surprising that digital advertising has quickly closed the gap with television as the main advertising medium, well in line with the impact of mass media on people. But despite the fact that Internet marketing is a permanent part of most advertising campaigns, many traditional forms of advertising (such as large format advertising) still influence the audience and bring positive results. Therefore, you will have to decide only on the type of advertising to be placed, since no one doubts its effectiveness as a method of getting ahead of competitors for a long time.

Investment in the film industry appears to be a separate asset class, unrelated to other types of investment. Movies are somewhat more recession-resistant because even in tough times, people still need quality entertainment, so they won't stop going to theaters or watching them online. Investing directly in a film may seem glamorous, but it can actually be a complex and risky undertaking, as it is often difficult to initially assess the personal whims of the moviegoer and the voice of critics. If a movie does well, it could open up franchise opportunities, but if it fails, it could mean a number of losses, from film studios to the actors' careers. Crowdfunding will bring the least risks in investments in this industry. It is the use of small amounts of capital by a large number of people to fund a new business venture. And do not forget that you can even indirectly invest in the film industry. By the way, shares of the entire entertainment industry are a great investment option.
Such a business area as tourism did not remain without a creative vein. People will always need rest, positive emotions and a sense of freedom, they crave a change of place and want to expose their face to the wind of distant wanderings. And these needs are successfully met by tourism. Especially as new directions are being developed and new products, experiences and markets are opening up. Green tourism has gained particular popularity in recent years. Experts consider this industry quite promising, since the very climate, landscape and agricultural priority of our country contribute to its development. In addition, green tourism can be an excellent option for entrepreneurs from rural areas who require a minimum investment. Fed up with life on asphalt fields, a resident of a modern metropolis strives for clean air, green grass

and the simplicity of the province.

And such a direction as smart tourism attracted special attention at the very beginning of the pandemic and is still popular, actively working on the development of tourist experiences. The demand for cycling tourism is also growing. And then there are additional opportunities for profit. In some large cities of our country, the service of rental (rent) of bicycles, electric scooters, electric scooters, and so on is already actively spreading. The simplicity and accessibility of the service will always be positively evaluated by the consumer, but if there is a demand, the offer will not keep you waiting. So there is no doubt that this industry has a future, especially against the backdrop of growing popularity in European countries, the constant increase in the cost of energy carriers and the conscious struggle of residents to maintain the environmental cleanliness of cities.
The development of any sphere of human life and activity can be approached creatively. And that's how business is going right now. The creative industry is based on individualism, on the search for non-standard solutions. And since there is no limit to the creative potential of a person and it is interesting to the consumer, this business area will always require investment and it will always be possible to earn money not only for large companies, but also for small entrepreneurs. Today, master classes for organized groups are gaining more and more popularity. If you know something, know how to do it with your hands, you can pass this knowledge on to others. Currently, such training is most popular among families with children. So you can try your hand at organizing such workshops as embroidery, pot making, bread baking, soap and cosmetics making, weaving, sewing, painting and modeling, felting, decoupage, jewelry making and much, much more. Engaging in such creative activities requires minimal investment, attracting every day an increasing number of beginners and even worldly-wise entrepreneurs.

Forecasting the development of the creative industry in the long term requires creativity and deep analysis. This is due to the fact that the social, cultural, economic and technological conditions for the functioning of modern societies are subject to dynamic changes. In addition, the constantly changing situation in the world also has a significant impact on the development of the creative industry. For example, the consequences of the pandemic and related restrictions have left their negative imprint on the development of business in general, and some areas have practically disappeared from the market altogether.

But it is the creative industries that often become an effective outlet for those affected by the crisis. In many ways, they are simply universal. They are in demand and popular, in this area there is room for creative imagination and entrepreneurial spirit to roam, here investors of different levels and with different experience can find their interest. One thing is certain - the importance of the creative industries will grow, although their development is very difficult to predict.